- Develop optimization strategies that increase the company’s website search engine results rankings.
- Track, report and analyze website analytics and PPC initiatives and campaigns.
- When conducting paid search campaigns, executes tests, collects and analyzes data in order to achieve maximum ROI.
- Set measurable goals that demonstrate improvement in marketing efforts.
- 2 years or more of experience in successfully developing and executing SEO campaigns.
- Knowledgeable in SEO industry programs such as Google Analytics or Adobe Analytics.
- Familiarity with WordPress or other content management systems.